Gain more customers & enjoy chartering more - Part 2
The second installment in gaining more customers and enjoying your chartering more... 2. Look at your customer... Think customer satisfaction and how you can serve them best. Who is our niche market? (Think out of the square - disabled, cat lovers, farmers, rest homes, art groups, real estate agents, church groups, eco warriors etc) Consider your own/friends groups & adapt a charter to your customers interests. What can you teach your customer? (Fishing, local history, wildlife info, sandboarding) When you're passionate about your specific charter customers, it will show and who wants to waste their life doing mediocre charters anyway? Where will they park? Offer parking advice - give parking voucher if possible. Nobody wants to have their...