Gain More Customers...and Enjoy Chartering More.Part 1.

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We all know we're the best, but whats so special about our charter anyway?
Customers will come from far and near if you've got something special.

Here's a five suggestions to raise your profile and gain more customers:

1. Look at yourself...   Anything to be different and memorable is important. 

  • What can we do to be the best and stand out from the crowd?  Simple things like using fresh bait rather than frozen, fresh croissants/fruit rather than muffins will make a basic charter better.. 
  • What is the customers first impression?  A dirty wharf covered in bird sh*t isn't a good look, neither is anything broken or wonky.  A wet seat in the dinghy is to be avoided too. 
  • How you dress says a lot about your operation - Ripped and ragged clothing is not a good look for a sharp maritime operation.    
  • When crew interact with the customer are they friendly and knowledgeable? A friendly crew member can make or break the charter for some people.
  • If things go wrong, are we trained enough to deal with it smoothly & efficiently?
By trying even just one of the above, you are well on your way to increasing your customer base and enjoying your business a whole lot more...

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